Seraph Enterprises Brings an Innovative Brush Cleaner for Contractors

Some companies try to solve many different problems for their customers. Others focus on doing one thing really well. Seraph Enterprises LLC falls into the latter category.

The company currently offers a single product – one that solves a very specific pain point for painters. Read all about the product and the company behind it in this week’s Small Business Spotlight.

What the business is doing

Sells an innovative brush cleaner.

The company’s product in particular is the Brushmate CAV-JET PRO, a brush cleaning power tool for professional contractors.

Business niche

The ability to clean and rinse multiple brushes in 90 seconds.

President, CEO and inventor Ted Brackett told Small Business Trends, “Until now, the only way to clean a brush has been by hand. We are the first and only company in the world that effectively combines all of the essential elements for thorough cleaning of a brush in one automated system. The system is hands-free, self-cleaning, compact and portable with a 20 V DC battery. “

How the business started

After realizing a great deal of frustration for contractors.

Brackett explains, “I am a former painter and at the end of a long, hard day I stared at a bucket full of dirty brushes. Cleaning them up was the last thing I wanted to do! However, knowing I wasn’t, I literally threw away money. That alone was the motivation I needed to find a solution. “

Biggest win

Obtained patent protection for the technology.

Brackett says, “It meant we had the first mover advantage in an untapped global market.”

Biggest risk

Use personal resources to fund a complete product redesign.

Brackett added, “If it had gone wrong, total bankruptcy. The end result was positive. Have a new product developed and receive an additional patent. “

lesson learned

Keep business and family separate.

Brackett says, “Never partner with family or friends. It’s just not worth the pain. “

How they’d spend an additional $ 100,000

Design and develop new products.

Brackett says, “That includes a brush drying / storage system and a DIY consumer brush cleaner.”

Unorthodox marketing

Cleaning brushes free of charge.

Brackett explains, “During the field test phase of development, I went to random construction sites the painters were on at the end of their day and asked them if I could clean their brushes for free. Their responses were remarkable: “Like knocking on someone else’s door and asking if you can clean their toilet,” but everyone was more than happy and amazed at the results.

Company motto

Create / innovate and design so dynamically … that people think aliens made it.

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Image: Seraph Enterprises, Ted Brackett

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