MTN DEW Debuts ‘Lost Episode’ of Bob Ross Painting Tutorial to Inspire Creativity
PURCHASE, NY, March 1, 2021 / PRNewswire / – MTN DEW® channels nostalgia by announcing the release of a never-before-seen “Lost Episode” by Bob Ross, inspired by the cultural icon’s original television series “Joy of Painting” and created in collaboration with “The Bob Ross” Companies. The ‘Lost Episode’ will premiere on YouTube 6th March and will include a long video tutorial for DEW Nation where you can adjust and pick up brushes to create “happy little droplets” on a DEW-inspired scenic canvas.
In addition to the video tutorial, fans will see this campaign come to life through: 15 and: 30 TVCs. This inspires everyone to use their creativity and do in their free time like Bob Ross would.
“Bob Ross is a legend and a cultural icon, not only for those who have seen him live, but also for a new generation of people who appreciate his creativity, his democratic approach to art, his focus on love for himself and have learned to appreciate the natural world and its ability to bring joy even in chaos. It is an absolute honor for DEW to make this “lost episode” for everyone and to try to create a masterpiece under the guidance of Mr. Ross “, he says Nicole Portwood, Vice President Marketing, MTN DEW.
During the YouTube premiere, fans will have the opportunity to get in touch with other viewers in real time using the platform’s chat function. Accompanying this, MTN DEW has also developed limited edition Bob Ross paint kits that include a small blank canvas, oil paints, brushes, a travel easel, a custom apron and much more. Exclusive kits will be distributed after the YouTube premiere via a social giveaway run by a select group of TikTok influencers.
Fans will have the opportunity to bid on TVC’s Bob Ross-inspired artwork through a virtual charity auction conducted through a world-class online auction site. The proceeds of the charity auction will be donated to a nonprofit approved by The Bob Ross Company. More details about the charity auction will follow.
Visit www.mountaindew.com to see the full long form tutorial, take advantage of the social giveaway for the malkit, or bid on artwork inspired by Bob Ross. More information is available at www.mountaindew.com. Stay up to date on the latest MTN DEW news by following @MountainDew on Twitter, Facebook and Instagram.
About MTN DEW
MOUNTAIN DEW®, a PepsiCo North America Beverages product, is the No. 1 carbonated soft drink in the United States. With its unique citrus taste, MOUNTAIN DEW delights and extinguishes with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART ™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, new MTN DEW MAJOR MELON ™ and MTN DEW MAJOR MELON ™ ZERO SUGAR. For more information, please visit www.mountaindew.com, www.facebook.com/mountaindew or follow us on Twitter @mountaindew.
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo has more than generated $ 70 billion 2020 net sales were driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that more than generate $ 1 billion each in estimated annual retail sales.
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Christina Panta /. [email protected] / 703-473-6806
Jayme Mizzoni /. [email protected] / 914-240-4497