JSW Paints launches program to help painting contractors amid Covid-19
JSW Paints announced on Wednesday a “Star Contractor Partner” program for painting companies that allows all contractors to convert their accumulated incentives and loyalty points into cash.
The Covid-19 pandemic and the resulting lockdown have severely impacted the business of home paint builders during peak season, JSW Paints said in a statement. The idea is to give these contractors access to cash in their bank accounts during these extraordinary times and more than 4,000 painters in all markets are benefiting from this initiative, it said.
JSW Paints’ Star Contractor Partner Program enables painters to earn star points through their loyalty mobile app, as well as all of the dedicated incentives they have earned each time they use the app. Painters have accumulated a large cache of points in the past year or two. JSW Paints has used its account managers to engage and encourage all contractors to take their incentives out of this program.
“The Covid-19 pandemic has disrupted business demand significantly. Contractors have been hard hit as painting contracts are an important source of income for them, especially during the dry summer season before the monsoons. As a result, most of these contractors struggle to pay their labor and meet daily financial demands. We believe it is our responsibility to help them through these troubled times by enabling the redemption benefits of the Star Contractor Affiliate Program, ”said AS Sundaresan, Joint MD and CEO of JSW Paints.