Benjamin Moore partners to help small businesses, painting contractors

Benjamin Moore has partnered with the Painting Contractors Association to cover the cost of attending the association’s online educational event, Operation COVID-19 Response.

As a founding sponsor of this initiative, Benjamin Moore is committed to helping painting companies and small businesses cope with the changes in the industry caused by COVID-19.

Starting April 7th, PCA’s eight-week online conference will provide a range of education opportunities, strategies, and resources business owners need to make informed decisions, stabilize profits, and protect their team. Balancing the fees associated with virtual training will help reduce a financial hurdle for many painters and their businesses during this time, the group said.

“In a changing economy and tough choices for paint companies, we want to make sure they have access to top resources like PCA’s Operation COVID-19 Response,” said Craig Bunting, customer segment marketing director for Benjamin Moore. “With our monetary contribution, both PCA members and non-members can participate in this program free of charge. Painting companies play an important role in transforming communities as well as supporting the independent retail channel. We are here to help you keep doing it. “

Benjamin Moore has been a sponsor of the PCA for more than 30 years. His promise to painting companies is also evident in his newly launched “See the Love” advertising campaign. It shows the builders’ commitment and love for the craft and at the same time celebrates these professionals for whom painting is not just a job, but a passion.

“Benjamin Moore’s generous donation to the Painting Contractors Association as a founding partner of the PCA COVID-19 response effort comes at a critical time,” said Nigel Costolloe, national executive director of PCA. “This substantial donation will help PCA continue to focus on providing educational resources and ongoing support to painting companies that are struggling to support not only their own families but those of their employees as well.”

To register, please visit and use the promotional code BMSUPPORTS.

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