Benjamin Moore & Painting Contractors Association Join Forces to Combat COVID-19

MONTVALE, NJ – (BUSINESS WIRE) – Benjamin Moore®, North America’s most popular paint, paint and coating brand, has partnered with the Painting Contractors Association (PCA) to pay the cost of attending the association’s Operation COVID-19 Response Conference. As a founding sponsor of this initiative, Benjamin Moore is committed to helping painting companies and small businesses cope with the changes in the industry caused by COVID-19.

“With a changing economy and tough choices for painters, we want to make sure they have access to top resources like PCA’s Operation COVID-19 Response,” said Craig Bunting, Benjamin Moore, director of customer segment marketing. “With our monetary contribution, both PCA members and non-members can participate in this program free of charge. Painting companies play an important role in transforming communities as well as supporting the independent retail channel. We are here to help you keep doing it. ”

Starting April 7th, PCA’s eight-week online conference will provide a range of education opportunities, strategies, and resources business owners need to make informed decisions, stabilize profits, and protect their team. Balancing the fees associated with virtual training will help ease a financial hurdle for many painters and their businesses during this time.

“Benjamin Moore’s generous donation to the Painting Contractors Association as a founding partner in the PCA COVID-19 response effort comes at a critical time,” said Nigel Costolloe, PCA National Executive Director. “This substantial donation will help PCA continue to focus on providing educational resources and ongoing support to painting companies that are struggling to support not only their own families but those of their employees as well.”

The promise made by the old paint brand to painting companies, which has been a sponsor of the PCA for more than 30 years, is also reflected in their newly launched “See the Love” advertising campaign. It shows the builders’ commitment and love for the craft and at the same time celebrates these professionals for whom painting is not just a job, but a passion.

To register, please visit PCApaintED.org/conference-BM and use the promotional code BMSUPPORTS. For more information on Benjamin Moore, please visit www.benjaminmoore.com.

About Benjamin Moore

Benjamin Moore was founded in 1883 and is North America’s most popular paint, paint and coating brand. Benjamin Moore is a leading manufacturer of high-quality residential and commercial coatings and is relentlessly committed to innovation and sustainable manufacturing processes. The portfolio includes the brand’s most important paint lines, including Aura®, Regal® Select, CENTURY®, Ultra Spec®, Natura® and ben®. Benjamin Moore is known for his extensive color portfolio, which offers consumers and designers more than 3,500 colors. Benjamin Moore paints are exclusive to more than 5,000 locally owned and operated paint and decoration dealers.

About PCA

The Painting Contractors Association (PCA) is an international trade association dedicated to the success of painting companies through ethics, education and excellence. PCA provides world-class professional development training to help trade-in practitioners achieve their greatest potential. Resources can be found at PCApaintEd.org.

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