Asian Paints promises not only great painting, but a safe one too, Marketing & Advertising News, ET BrandEquity
Asian Paints promises not only great, but also safe paintingAsian Paints has released a new TVC developed by Ogilvy Mumbai based on understanding evolving needs and consumers’ fear of painting their homes amid the pandemic.
In TVC, the proposal to offer consumers a supervised safe painting service is told through a funny story of a couple, their curious neighbor and the Asian Paints Safe Painting Service supervisor who takes care of everything.
Designed for consumers in Tamil Nadu, Karnataka, Andhra Pradesh and Telangana, the campaign features a mix of TVC, commercial, digital and social media resources.
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Amit Syngle, Managing Director and Chief Executive Officer of Asian Paints said, “With this new TVC, we want to allay any concerns people might have about painting their walls and giving their homes a beautiful new look without Concerns and complete peace of mind. People can be assured that with a trusted brand like Asian Paints, the Safe Painting Service provides the best safety standards and aesthetics for the home. You can redesign your homes and make them breathtakingly beautiful for the festive season. “
Prem Narayan, Ogilvy India’s Chief Strategy Officer, said, “People have a strong emotional need to paint their homes to raise the mood and bring happiness. However, there is also a need to do this safely. Asian Paints fulfills this need perfectly with its ‘Supervised Safe Painting Service’. This advertisement is intended to communicate the “Supervised Safe Painting Proposition” and all safety measures that Asian Paints is taking. It builds on a local phrase ‘Ellam avar pattupar’ which is colloquially used to say that ‘HE’ will take care of it